Since the beginning of [advertising's] time, marketers have relied on impressions and CPM to promote their brand, services, and products. That was great...Until it wasn't.
Marketers are being asked to prove how much revenue their campaigns are responsible for and many don’t have the tools to give them this critical information. We’ve all heard the famous quote that states:
“the definition of insanity is doing the same thing over and over again and expecting a different result.”
However, it’s also possible that we repeat things merely out of ignorance, misguided belief, or even because we don’t think there’s another option. That’s probably why so many marketers continue to put so much stock in basic KPI’s (Key Performance Indicators) and incremental improvements as tenuous proof of success. Despite what they might think, there’s a better alternative. Our innovative Campaign Performance Platform makes it possible to go beyond conventional advertising methods, emphasizing revenue and leveraging our proprietary Campaign Performance Platform (CPP) to unlock hidden opportunities that can lead to exponential growth.
Make Your Data Work For You
Building and monitoring campaigns the traditional way will always have a mixed outcome. To improve campaign results we need effective ads, and creating those ads requires high-quality data (and lots of it). Our exclusive platform connects directly to a client’s online resources such as their website, so it can track user interactions and log their behavioral or psychographic details for future use. This allows us to access deep insights regarding a client’s unique audience. We can then use this data to make improved, informed decisions about every other aspect of our marketing efforts.
See What’s Driving Revenue
Once we’ve transformed raw data into user-attuned, AI-tested ads, we can start executing campaigns. Our platform makes it easy to go live on dozens of popular ad managers such as Facebook, Google, and Hubspot. No more trying to judge the impact of campaigns retrospectively or by analyzing vague KPIs: our platform connects each campaign directly to a user-friendly, accessible dashboard so that clients can see what’s actually driving revenue, who your most profitable audience is, and what channel is most effective. This sort of visibility is crucial for campaign success and can be a major factor in what initiates growth.
Replicate Success With Precision
Because our innovative dashboard shows what’s working and what isn’t, clients are able to make sure all available budget is allocated to high-performing ads. Optimal content can be pinpointed, built-upon or replicated, and implemented in subsequent ad approaches. Great ads therefore lead to better ads, which lead to even better ads, until revenue is being maximized at every opportunity. Each component of our platform feeds into the next to form a self-sustaining, closed system of increasing profitability.
Don’t keep doing the same thing and simply hoping for the best. Instead, take a new path with AiAdvertising’s Campaign Performance Platform and discover a suite of tools designed to help you get the most out of your marketing efforts. We’ve simplified the advertising process so you can get more from your advertising dollars.
Improvement is possible for even the most set-in-their-ways company. Turn hard data into fully-optimized and personalized campaigns that are capable of driving exponential growth.
Ready to see how we can help you in your personalized campaign efforts? Contact us.