announcing the
CAMPAIGN
PERFORMANCE
PLATFORM
Scroll-Down
SHIFTING
the ADVERTISING the
PARADIGM
with MARKETER + MACHINE
1
DATA
Insights from CRM
2
PERSONAS
Identify behaviors
3
CREATIVE
Predict & automate with AI
4
ACTIVATION
Reach target audiences
5
PERFORMANCE
See what works & why
1
CLOSE THE LOOP &
PROVE PERFORMANCE.
5
1
DATA
Insights from CRM
2
PERSONAS
Identify behaviors
3
CREATIVE
Predict & automate with AI
4
ACTIVATION
Reach target audiences
5
PERFORMANCE
See what works & why
1
CLOSE THE LOOP &
PROVE PERFORMANCE.
5

NOT SURE WHERE TO START?

START WITH
PERSONAS

NOT SURE WHERE TO START?

START WITH
PERSONAS

NOT SURE WHERE TO START?

START WITH
PERSONAS

OUR
PROC
ESS






NEW
The Campaign
Performance Platform
1
Unlock the value of CRM data (first-party and zero-party)
2
Personify customer data gaining invaluable insights and behaviors
3
Predict, create, and scale creative
in days
4
Target ads to personas through an omni-channel approach
5
Measure ROI by campaign, persona, channel, and overall
>
OLD
TODAY'S STATUS QUO
1
Waste time & money because
of siloed data
2
Have a limited understanding
of customers
3
Design & produce ad creative
in weeks or months
4
Target ads through cookies
& cross-device tracking
5
Fail to connect marketing
investments to sales revenue
NEW
The Campaign
Performance Platform
1
Unlock the value of CRM data (first-party and zero-party)
2
Personify customer data gaining invaluable insights and behaviors
3
Predict, create, and scale creative
in days
4
Target ads to personas through an omni-channel approach
5
Measure ROI by campaign, persona, channel, and overall
>
OLD
TODAY'S STATUS QUO
1
Waste time & money because
of siloed data
2
Have a limited understanding
of customers
3
Design & produce ad creative
in weeks or months
4
Target ads through cookies
& cross-device tracking
5
Fail to connect marketing
investments to sales revenue