Half the money I spend on advertising is wasted; the trouble is I don’t know what half.
– John Wanamaker 1838-1922
This conundrum, posed by a pioneer in advertising, has been plaguing marketers for over a century.
The Solution
We believe the answer to this mystery is in the science of making marketing smart. To address this, AiAdvertising innovated the Campaign Performance Platform (CPP), a revolutionary technology that harnesses the power of artificial intelligence (AI) to eliminate guesswork, optimize creative, and
prove performance. We enable marketers to see what works and what doesn’t so they can plan for what’s next!
The CPP gives marketers the ability to leverage intelligent automation and make predictions at scale as well as:
- Create personalized consumer experiences
- Generate more ROI on campaigns
- Eliminate human guesswork and A/B testing
- Accurately predict creative success
- Shorten the sales cycle
- Accelerate revenue growth
- And much more…
the new age of advertising
marketer +
machine
Today’s marketers know that in order to deliver the personalized experiences modern buyers expect, they must leverage the latest technology to become smarter and more efficient.
AI provides the potential to augment and amplify a marketer’s knowledge and capabilities. Through AI’s ability to automatically process an infinite amount of data and pull insights out, marketing is now smarter than ever.
HOLT CAT
After analyzing and developing custom audiences for HOLT CAT and Texas First Rentals, we generated recruitment-focused creative assets for social media (LinkedIn, Facebook, Glassdoor), YouTube, billboards, and company trucks.
Starr Insurance Companies
In addition to a full website redesign and overhaul of Starr’s brand identity, we built custom audiences and a digital marketing campaign to communicate directly with decision makers and generate leads. Impactful media placements included The Wall Street Journal, global trade shows, and Yankee Stadium.
Desert Mountain
In order to drive membership leads and awareness for the exclusive golf club and community, we curated custom audiences to target with social, display, in-app, and video marketing assets that showcase the luxury property.
My experience with the AiAdvertising team has been outstanding! Smart, responsive, creative people using data, analytics, hyper-targeted media, and creative genius to address complex issues in seemingly “simple” ways.
AI isn’t magic. It is math assisted by machines to perform well-defined tasks with infinite combinations better than humans.
The computer and behavioral science of AI encompasses algorithms, models, and machine learning that enables software to perform highly-intelligent tasks with precision. With AI, we can more effectively complete tasks like uncovering hidden patterns, automating image and language recommendations, and intelligently predicting performance.
Are you a marketer who is trying to:
- Organize your siloed CRM and customer data?
- Understand your customer’s behaviors, motivations, and interests?
- Pinpoint distinct personas within a homogeneous audience?
- Predict what ad creative will work and for who?
- Target additional or niche audiences?
- Increase performance conversions or drive product sales?
- Prove each campaign’s effectiveness and impact on revenue?
If you answered yes to anything above, the Campaign Performance Platform is for you.