How AiAdvertising’s PersonaAI Helps Marketers Shift to First- and Zero-Party Data Strategy
With Google’s recent announcement that they will phase out third-party cookies from their Chrome browser, advertisers and marketers who rely on them to power their advertising face a significant challenge. But don’t worry, there is a solution. At AiAdvertising, we offer a way to not only understand your current customers at a deeper level than ever before but also help you in your strategy to obtain zero and first-party data moving forward.
The Cheetah Digital Zero Party Playbook has outlined the importance of shifting to a first- and zero-party data strategy to power advertising and marketing initiatives. The report stated, “Although these behemoth browsers’ privacy pivot is a win for privacy-conscious consumers, it’s a headache for marketers wedded to third-party cookies to power their advertising, as well as perpetuating Google’s anti-competitive walled garden. These sweeping changes to the martech and adtech industries reinforce the need for marketers to shift to a first- and zero-party data strategy to power their advertising and marketing initiatives. The cookie is truly crumbling.”
In the playbook they ask,
There isn’t going to be a magic replacement for the cookie, so what do marketers do next to deliver more personalization, and also meet privacy demands?