Our revolutionary Campaign Performance Platform employs powerful AI and machine learning to solve common problems that marketers deal with everyday with machine learning. Here are three ways it can be a major asset for your business or team.

1. Removing data gaps between sales and marketing: It’s no secret that communication between these departments is often lacking. However, our AI marketing platform can greatly improve synergy with advanced customer data aggregation. Marketers are able to collect richer psychographic and behavioral information for each user, and provide it to sales so they can more effectively convert leads. This establishes a cycle of helpful insights, where both teams share knowledge, continually refine their methods, and are motivated to contribute more accurate information moving forward.
2. Connecting marketing spend with sales revenue: One of the most frustrating aspects of digital marketing is not always being able to definitively prove that your efforts lead to a greater return on investment (ROI). AiAdvertising removes any ambiguity by tracking the results of every campaign in real-time. Our easy-to-use dashboard makes it immediately clear what is or isn’t working for who and why. By gaining transparency into how much revenue is driven by persona, campaign, or channel provides invaluable knowledge to make data-informed decisions. That way, instead of having to continually “sell” upper management on the value digital marketing, our clients can now show how much revenue was generated from their investments.
3. Figuring out what will resonate with customers: The biggest variable for all forms of marketing, traditional and digital, is that we can only guess what types of advertising will be effective. We may know what our customers previously purchased, but we don’t know the reasoning or behavior that drove those decisions. Until now! By leveraging new and existing customer data, our platform gives marketers a deeper understanding of their target audience motivations and triggers so they can create pinpointed approaches and deliver relevant content. It becomes possible to predict how an ad will likely perform before any budget is spent.

Here’s what one client said after integrating the Campaign Performance Platform into their business,