Data: The Oil of AI

It all starts with identifying your KPIs and desired outcomes. Whether your goal is to drive leads or recruit employees, you will need different data sources to support the outcome. The Campaign Performance Platform enables marketers to connect siloed data into a consolidated system that powers the execution strategy and performance dashboards.

Marketers haven’t had a platform that organizes, cleans, and tags their data so they can fully unlock its potential. Many companies don’t have the resources or expertise of data scientists and engineers that can ensure their data is clean, integrated, and actionable.

At AiAdvertising, we understand that data is the fuel source for a successful outcome. We have a team of data scientists, engineers, and strategists that come alongside our clients and transform data into actionable intelligence.

Why is this so important? It is impossible to know what is working, what isn’t, and what’s next without data. The Campaign Performance Platform has the capability to read and process gigabytes of information drawing out commonalities and patterns creating signals. The signals are visually cluttered together so clients can better understand the information and begin to leverage its insights.

With over 200 native API integrations, our clients can securely and successfully connect various data sources into a unified application. They are able to leverage our processes to clean, organize, and tag their data so AI can work its magic. Without data, there is no AI. Without AI we can’t develop deep learning and improve every day.

Kevin Myers, Chief Product & Marketing Officer at AiAdvertising added,