If you’ve stayed up-to-date with marketing-related news, you’ve noticed the term “persona” cropping up. The concept might seem mysteriously vague at first, but the name itself is a clue. It’s all about taking nondescript data and finding the person within it. As cookies are steadily phased out and certain targeting methods are dismantled due to increased privacy standards, marketers need to find new ways to reach prospective customers. That’s where personas fit in.
Put simply, a persona is a fictional avatar that represents a comparable segment of users within a client’s overall audience. When we developed personas for one of our faith-based clients, the results were highly varied, ranging from college students with an affinity for philosophical topics, to middle-aged adults looking for solace in grief. But, without artificial intelligence (AI) technology, we wouldn’t have been able to decipher this general audience of Christians.
How are personas created? Our AI-driven platform builds personas from our client’s zero and first-party CRM and customer data. Our algorithms digest and aggregate millions of data points from various sources and draw out commonalities in consumer demographics, psychographics, and behavioral patterns. This information is clustered together and a detailed persona profile is generated that provides marketers insights and persuasion strategies for each audience segment. The personas serve as the foundation for predicted creative execution.
AiAdvertising’s creative team works from the details in each persona profile to produce hyper-personalized ad content and campaigns. This can include images, videos, headlines, or copy depending on the parameters of the campaign. As a result, customers are served highly relevant ads designed with their unique preferences in mind, which facilitates significant increases in return on ad spend (ROAS) and click through rate (CTR). Hard data, leveraged properly, pays off in a major way.
The Campaign Performance Platform's Personas provide a deeper understanding of our customers that traditional target audiences lack.
Effective advertising has always been predicated on a marketer’s ability to understand, communicate, and target their target audience. AiAdvertising has amplified and refined this process and empowers marketers to know what will work and for who. Transform outdated targeting methods with the power of AI.
Our visionary platform is designed to help your business reach the right people at the right time on the right channel with the right message. Personas make marketing more intentional, precise, and actionable than ever before. From personas to performance, the Ai Ad Platform can revolutionize your advertising strategy.