AI isn’t magic; it’s math. In fact, it’s an ancient form of math based on the Euclidean Algorithm, a step-by-step procedure for performing a calculation according to well-defined rules, and is one of the oldest algorithms in common use.
Euclid’s definition serves as the foundation of machine learning (ML) and artificial intelligence (AI). It is used to program machines to perform intelligent tasks more effectively and efficiently than humans.
AiAdvertising is revolutionizing digital marketing by leveraging the efficiency of ML and AI in an effort to reinvent what it means to be a marketer. These concepts can seem complicated, and somewhat intimidating, but we are determined to demystify AI so marketers can fearlessly adopt this technology and harness its incredible power for digital advertising.
Paul Roetzer Founder of the Marketing Artificial Intelligence Institute said,
We are in a rare position to create change. To reinvent what it means to be a marketer. This is your chance to be a pioneer. Don’t wAit for the marketing world to get smaller around you. Take initiative now to understand, pilot and scale AI.
Introducing the first comprehensive digital advertising platform for CMO’s designed by CMOs, the Campaign Performance Platform. The platform leverages the ancient algorithm to calculate and program a series of steps to be performed by a machine where the output of the first step is used as the input for the next. This process repeats until it circles back to the beginning so the machine can process the results and perform ongoing modifications to drive improvements over time.
The Campaign Performance Platform first transforms siloed customer data into a unified view with behavioral insights and signals. This intelligence powers the next step of creating personas allowing marketers to understand who their customer are by their motivations. These customer influences feed the machine to predict hyper-personalized and relevant creative, designed to trigger an emotion for that “person” to take action. From there, the machine activates and implements creative to reach the right consumer at the right time over the right channel. The Campaign Performance Platform turns data into actionable intelligence and continuously monitors and validates each campaign’s impact on financial results. Both the wins and losses influence the ongoing recommendations and optimization for future success.
However, we’d be lying if we told you there wasn’t a touch of “magic”. Marketers don’t see the efficient calculations and programs that make the insights and results feel magical.
The miraculous unification, personalization, and impact that marketers experience with AiAdvertising comes from math leveraged to create algorithms to program machines to then perform tasks more efficiently than humans alone. AiAdvertising empowers marketers to remove the guesswork and have an answer to the age-old conundrum, “Half my advertising spend is wasted; the trouble is, I don’t know which half.”