An omni-channel workflow is a customer-focused approach where marketers are able to provide a comprehensive experience across all relevant avenues. This can include brick and mortar stores, online sites, mobile apps, connected TV, radio, and much more. The idea is to keep your brand in front of prospective buyers as much as possible, increasing conversions through prolonged exposure and ease of access.
AiAdvertising’s Campaign Performance Platform facilitates omni-channel tactics by leveraging artificial intelligence (AI) and machine learning. Through advanced data aggregation and audience segmentation we’re able to predict the content that will resonate most with every subset of a company’s unique customer base. Through this process we also learn what sites, applications, etc. those same users prefer over others. As a result, we’re able to implement optimized ads in promising placements to achieve the best possible outcome. We match the right message with the right creative for the right audience on the right channel to increase conversions.
Kevin Myers, Chief Product and Marketing Officer at AiAdvertising stated it this way,