What would you do if you could tell the future? It’s a question that has intrigued science fiction writers and armchair philosophers since time immemorial. However, it’s not just a compelling thought experiment anymore. Thanks to artificial intelligence (AI), it’s becoming an everyday reality. If companies want to get the most out of their marketing, they need to embrace the future of predictive intelligence.
AiAdvertising’s exclusive Campaign Performance Platform was built around this type of technology. Using advanced aggregation methods, it’s able to gather customer data from a variety of online touch points, organize a client’s audience into comparable segments, and tailor a unique persona for each one. A persona is a detailed avatar that helps us pinpoint our targeting methods.
After that, our creative team produces images and messaging designed for each persona and tests them with our predictive intelligence software. Hundreds of ad permutations are generated from the provided creative and ranked by efficacy, with past campaigns being used as a benchmark. This allows us to clearly see which prospects are resonating the most.
By defining a client’s audience, personalizing the content, and leveraging state-of-the-art AI, our platform can virtually predict what ads will work the best. This allows us to position each campaign for the greatest return on investment (ROI) before their budget even starts spending. Instead of simply hoping for good results, gear your company for success with predictive intelligence.
Put our high-tech “crystal ball” to work for your business. Learn more today!