By prioritizing our client's KPI goals, we align on a strategy and build customized results dashboards.
The project plan informs the collective team about what's planned and what's next to reach our mutual goals.
Accessible marketing calendars provide transparency and make it easy to collaborate on advertising campaigns.
Unified Data Lake
Through API integrations, the platform aggregates, cleans, and consolidates data from systems like CRM, eCommerce, website, forms, and social platforms.
Persona AI analysis
Data is clustered by similar behaviors, interests, triggers, and events uncovering signals and insights that influence audience personalization.
Behaviors become personas
The platform generates personas with invaluable information — demographics, psychographics, behavioral insights, persuasion tactics, and motivations.
Predicted Creative Variety
Predictions match the most relevant images, animations, video, keywords, headlines, and messages to the right audience.
DYNAMIC CREATIVE AT SCALE
Selected ads are automatically scaled for multi-variant execution accounting for sizes, mediums, channels, imagery, motion, messages, and/or offers.
Digital ads are deployed on outlets such as: search, social, display, video, mobile, connected TV (CTV), digital out-of-home, email, and website landing pages.
personified target audience
Personas are integrated with third-party data, online intent data, and psychographic models to generate new look-a-like audiences.
Drill into media spend, impressions, conversions, and revenue earned on the interactive dashboard.
Campaign performance tracking
Measure ROI by campaign, persona, channel, and overall — connect the dots between ad spend and sales revenue.
The Campaign Performance
Platform proves what works and
what doesn't so you can plan for
what's next. Are you ready?
The Campaign Performance Platform proves what works and what doesn't so you can plan for what's next. Are you ready?
Our proprietary, patent-pending Campaign Performance Platform uses artificial
intelligence (AI) to maximize advertising
dollars, predict creative that works, and find
new customers, all while growing revenue.
Our proprietary, patent-pending Campaign Performance Platform uses artificial intelligence (AI) to maximize advertising dollars, predict creative that works, and find new customers, all while growing revenue.