AiAdvertising was founded to help digital marketing reach its full potential through the strategic application of science and technology. Like our name would suggest, artificial intelligence (AI) is the key. Our revolutionary platform employs powerful AI to solve common problems that marketers deal with everyday with machine learning. Here are three ways it can be a major asset for your business or team.
- Removing data gaps between sales and marketing: It’s no secret that communication between these departments is often lacking. However, our AI marketing platform can greatly improve synergy with advanced customer data aggregation. Marketers are able to collect richer psychographic and behavioral information for each user, and provide it to sales so they can more effectively convert leads. This establishes a cycle of helpful insights, where both teams share knowledge and continually refine their methods.
- Connecting marketing spend with revenue: One of the most frustrating aspects of digital marketing is not always being able to definitively prove that your efforts lead to a greater return on investment (ROI) for the client. AiAdvertising removes any ambiguity by tracking the results of every campaign in real-time. Our easy-to-use dashboard makes it immediately clear what is or isn’t working. That way, instead of having to continually “sell” upper management on digital marketing, next steps and additional opportunities can be discussed.
- Figuring out what will resonate with customers: The biggest variable for all forms of marketing, traditional and digital, is that we can only guess what types of advertising will be effective. We may know what our customers previously purchased, but we don’t know the reasoning or behavior that drove those decisions. Until now! By leveraging new and existing customer data, our platform gives marketers a deeper understanding of their target audience so they can create pinpointed approaches and deliver relevant content. It becomes possible to predict how an ad will likely perform before any budget is spent.
The listed examples barely scratch the surface on all the invaluable AI marketing solutions our platform can provide. From initial planning to post-campaign decisions, we have features designed to augment virtually every phase. However, our clients don’t just get useful software, they get a team of people including creatives, marketers, digital strategists, data scientists, account managers and onboarding specialists dedicated to partnering with them through the whole process.
Take the mystery out of marketing with AiAdvertising. Contact us today!